Jess' Blog

I kind of wanted to title this one “Don’t Be A Sucker”, but then I thought that might be a little aggressive. But, if you are interested I’ll explain how you too can make a $100 tack set. We’ve all seen them being sold. But how do they do it? But first a little back story… About 18 months ago my father in law, Jim SR, (who does all our carving at HB) brought an issue of Western Horseman to me and showed me a full page ad that showcased a $470 Heritage Brand Matisse breast collar that I had designed,...

I was not a rich kid. My parents gave us a yearly “allowance” to spend on school clothes, and once it was gone it was gone. Being a child of the 80’s, this was typically spent on a pair of white Keds, an Esprit bag, a bunch of stuff from Ross Dress for Less, and a bazillion pairs of colored socks. (Because this was back in the day where we layered them by colors. Remember??) We also loved our skin-tight, lay on the bed to zip up, acid washed jeans. This one year in particular, I convinced them to let me...

So this just happened… And we could have gone on there and tried to substantiate our price and argue with her about this, but instead some of our fabulous customers went to bat for us. That, in my opinion, is the kind of advertising you can’t put a value on. And because of this, I’d like to give you a revealing peek into a deceptive business strategy that you may have never noticed. Facebook is a huge marketing avenue for most businesses these days. Nearly every legitimate business uses Facebook in some way or another. And the beautiful thing about...

This would be a fitting caption for the advertising poster for A & E‘s newest reality TV show Rodeo Girls. Am I right? And after viewing this poster advertising the show… …this undoubtedly is exactly what this show is going to be about. I propose we concentrate efforts and all boycott Rodeo Girls as it is an INSULT to all barrel racers!! I mean, no real barrel racer would ever ride in a bikini!! This is just trashy garbage that makes us look bad!!! O.K. Let’s pause. If you agree with what I’ve said so far, here’s your chance to...