Jess' Blog

It’s that time of year again. We are less than 7 weeks away from the richest and most prestigious rodeo in the World. The Wrangler National Finals Rodeo is an event like no other, and it is no mistake it is called the “Super Bowl of Rodeo”. If you are a rodeo fan and have never experienced Las Vegas when it is transformed into “Cowboy Town” than you just have not lived. And whether you have been 20 times, or this will be your first year, I’m going to give you a road map of don’t miss activities that you...

There’s no getting around it, women love to gossip. And the juicier the gossip the better, right? But what if you are the subject of the juicy rumor that’s going around? And what if that juicy tidbit just got broadcast to an audience of 1,000+, and others are jumping on board to add details? Hmmm… So there’s this barrel racing association here in the Northwest. It’s a great association. They have some of the biggest and best races, the ground is typically stellar, and they have garnered a respected reputation for putting on quality races. They even have a fantastic...

I just love these people. We deal with at least one "Awards" person a day... whether they are just shopping prices, getting ideas, or placing their yearly order, they are the bread and butter of our business and part of the daily routine around here. Many have become so familiar over the years that when we finally get to meet at the NFR or another show, there's usually a hug involved as it just seems appropriate. And being as we do work with and get to know these people quite well, and more than a few are close personal friends, we've...

Today I’m going to tell you a story. It started out as a bit of a drama, and has since turned into one of my favorite comedies. I hope you like it. Several years ago I became friends with a lady who was dating a good friend of my husband’s. They would come out to our arena to rope frequently, and I got to know her pretty well over a few month period of time. This was during the beginning of the “bling” craze, and we were one of the only tack companies to venture into this territory at the...